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Free essay: following this came a new era of alliances one which aimed at consolidating a company or companies position these alliances where built to be. Strategic alliance, joint venture, merger and acquisition refer to different forms of corporate partnering and the degree of participation in each other businesses. Strategic alliances are partnerships in which two or more companies work together to achieve objectives that are mutually beneficial companies may share resources. Strategic alliance – whirlpool corporation and inland steel case faced with intense competition, increasing expectations from customers, reduced product life cycles.
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